Public Page
Flowbase
Flowbase is a no-code workflow automation platform that helps mid-market operations teams connect their internal tools, automate approvals, and eliminate manual handoffs — cutting process cycle times by 60% on average. FICTIONAL COMPANY CREATED BY AI - EVERY SIMILARITY WITH ANY REAL COMPANY OR COMPANIES IS COINCIDENTAL.
Market Opportunity
The global workflow automation and business process management software market is estimated at $15B in 2026, with the finance operations automation segment (AP/AR automation, approval workflows, financial process orchestration) representing roughly $3.2B. Mid-market companies (100-1,000 employees) are our primary addressable segment, spending an estimated $18,000 annually per company on process automation tools.
Vision & Mission
Vision
A world where no operations team wastes time on repetitive manual work — where every business process, from vendor onboarding to expense approval, runs itself, freeing people to focus on judgment calls only humans can make.
Mission
Flowbase exists to eliminate the manual busywork that slows operations teams down. We build a no-code automation layer that connects every tool in a company's stack, so approvals, handoffs, and reporting happen automatically instead of through email threads and spreadsheets.
Product
Key Features
- 1
Approval Routing & Audit Trail
Automatic multi-step approvals with a full audit log
- 2
Native App Integrations
Pre-built connectors for Slack, Salesforce, NetSuite, and 40+ other tools
- 3
Visual Workflow Builder
Drag-and-drop automation builder — no code required
Team
Core Team
Previously led Product at Zendesk for 5 years, where she saw firsthand how much time ops teams lost to manual workflow stitching. Started Flowbase in 2022 to fix that problem. Stanford CS, ex-McKinsey.
Formerly a staff engineer at Plaid, where he built integration infrastructure connecting thousands of financial institutions. Leads engineering and architecture at Flowbase. CMU MS in Computer Science.
Built and scaled the mid-market sales team at Notion from 3 to 40 reps. Joined Flowbase to lead go-to-market. Wharton MBA.
Advisors
James Whitfield
Media Coverage
- The Ops Report (sample)•May 2022
Flowbase Raises $2.65M Seed Round to Automate Ops Workflows
Interested in Flowbase?
Request access to the full data room to review financials, documents and due diligence materials.