Public Page
Growly Limited
Growly is an AI parenting companion for parents of children aged 3–17. The platform combines a persistent, evolving profile of each child with evidence-based guidance grounded in established child development frameworks to deliver personalised guidance, activity recommendations, and family coordination tools. Growly is designed for healthy, mindful technology use — to give parents more time and attention for their children, not less. Growly Limited is incorporated in Abu Dhabi Global Market (ADGM), and the product is available on any device at wegrowly.com.
Market Opportunity
The UAE children's activities market represents a $1.5B annual SAM — approximately AED 5.5B/year across ~900,000 households with children.
The broader GCC TAM reaches $4.8B across 6.7M families: Saudi Arabia (~$1.4B, 9M children under 18), Qatar (~$400M), Kuwait (~$1.0B), Bahrain (~$290M), Oman (~$245M). Full MENA top-10 (incl. Egypt, Morocco, Algeria, Jordan) covers ~85% of the region's children and adds ~$2.1B in additional market volume, with Egypt alone representing ~$1.0B driven by 39.5M children under 18.
Sources: MENA Estimation for Growly (Growly internal research, 2026); UAE National Statistics; UN Population Division; HSBC Global Education Survey; CAPMAS Egypt 2024.
Vision & Mission
Vision
Become the global standard for raising children — the platform every family turns to as their child grows and the world changes.
Mission
Help every family raise a happy child — with understanding and confidence, not stress and guesswork.
Product
Key Features
- 1
Child Profile
Growly builds a detailed, evolving profile of each child — temperament, interests, developmental stage, and family context
- 2
AI guidance (Ask)
Specific answers to real parenting questions, from a child psychologist, development specialist, nutritionist, or other relevant expert role
- 3
Family calendar
All children's activities in one place, multi-child ready.
- 4
Activity recommendations
Tailored to each child's age, temperament, and goals, in four modes: regular classes, one-off experiences, weekend ideas, and goal-based picks.
- 5
Shared access
Caregivers (nanny, grandparent, driver) see the schedule and get notified; co-parents get full access
- 6
Children's interface
A dedicated children's interface helps age-appropriate children keep their daily schedule and define and follow their own developmental goals.
Team
Core Team
Sergei Andriiashkin has 25+ years of go-to-market, product, and marketing experience across MENA, CIS, and Southeast Asia, spanning retail-tech, fintech, and telecom — alongside extensive work with businesses serving children and families, including networks of educational camps, children's nutrition, and robotics. He is a UAE resident, a GEMS parent of an 11-year-old son actively engaged in educational and enrichment activities in the UAE.
Interested in Growly Limited?
Request access to the full data room to review financials, documents and due diligence materials.