JamJar Investments is an early-stage European consumer VC founded in 2013 by the three co-CEOs of innocent drinks—Adam Balon, Richard Reed, and Jon Wright—alongside fourth partner Katie Marrache. The founders sold innocent to Coca-Cola for over $700 million and launched JamJar two days later to back the next generation of consumer entrepreneurs. The firm invests €500K–€5M in European consumer brands capable of reaching €250M+ valuations, focusing on complementary founding teams, products with strong early traction, and high exit potential. JamJar's portfolio includes Deliveroo, Wild, Tails, Tony's Chocolonely, Runna, and Healf, spanning food & beverage, wellness, pet care, and digital consumer services. The team works hands-on with founders, drawing on decades of brand-building and scaling experience.
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