Mercuri is an early-stage venture capital fund founded in 2017 by Alan Hudson in Kings Cross, London. Originally established as GMG Ventures with The Scott Trust (owner of Guardian Media Group) as anchor LP, the firm leads pre-seed and seed rounds for UK media technology and AI companies. Mercuri's first fund deployed £42m across over 30 companies; its second fund of £50m launched in May 2023 with the British Business Bank as cornerstone investor. The firm invests at the intersection of media, entertainment and AI—backing companies in generative AI, agentic AI, voice AI, creator economy platforms, gaming, XR, next-generation advertising and AI inference compute. Portfolio companies include Faculty AI, Hugging Face, Fluidstack, Signal AI, Resemble AI, Kickstarter, Mozart AI and Unit1 Studio. Mercuri typically makes 6–8 investments per year, often takes board seats, and works hands-on with founders on hiring, follow-on fundraising and strategic introductions. The firm is a certified B Corp, co-founder of Reframe Venture, signatory of the Investing in Women Code, and authorised by the FCA.
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