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NutriTrack AI is a mobile-first nutrition tracking and personalised meal planning application targeting busy urban professionals. The app uses AI to generate weekly meal plans based on user dietary preferences, health goals, and locally available ingredients.
TAM: €1.8B ARR; SAM: €235M ARR; SOM: €4.8M ARR
To become the leading AI-powered nutrition companion for busy professionals across Europe, helping millions of people make healthier food decisions every week.
NutriTrack AI’s mission is to make personalised nutrition simple, practical, and accessible by combining dietitian-informed guidance with AI-generated meal planning, nutrition tracking, and local grocery-aware recommendations.
AI-generated weekly meal plans personalised to dietary preferences, intolerances, and calorie targets
Daily nutrition log with macro and micronutrient breakdown per meal and progress tracking dashboard
CEO & Co-Founder
Registered dietitian with 6 years of clinical practice and direct experience helping patients improve nutrition habits, manage dietary restrictions, and build sustainable meal routines. Sophie identified the need for a more practical, personalised nutrition tool through repeated patient interactions and leads NutriTrack AI’s product vision, nutrition methodology, and customer discovery.
Lead Developer
Full-stack developer with approximately 2 years of professional experience and builder of the initial NutriTrack AI prototype. Joren leads implementation across the mobile app, onboarding flow, meal-plan generation workflow, nutrition logging, and early product infrastructure.
Marketing & Community
Marketing and community lead with hands-on experience managing social channels for a wellness brand with approximately 12,000 followers. Aisha supports NutriTrack AI’s early user acquisition, beta-community engagement, creator outreach, content testing, and launch campaigns across the Netherlands and Belgium.
Scientific Advisor
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