Permanent Equity is a private equity firm based in Columbia, Missouri, that invests out of 30-year committed funds with no intention of selling portfolio companies. Founded by Brent Beshore, the firm targets growing businesses with $2–15 million in net profits and 15%+ annual growth, as well as mature businesses with $3–25+ million in net profits. The firm operates with a "do no harm" philosophy, rarely employs debt to preserve operational optionality, and enforces a strict "no asshole policy" across its portfolio. Permanent Equity's long-term, generational approach allows it to avoid forced exits and focus on building durable businesses while preserving company values and teams. The firm actively publishes content through newsletters, podcasts, and annual letters, and runs initiatives including Main Street Summit (a conference for portfolio company operators) and Capital Camp (an investor networking event).
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