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Travel Smarter
Travel Smarter helps travellers maximise loyalty rewards and helps airlines win or retain the next booking through programme and flight optimisation, a Smarter Advisor, and an airline marketplace that matches qualified travel intent to personalised offers and orders.
Market Opportunity
TAM of 380m active frequent-flyer members worldwide with a £37.6bn annual fee pool; SAM of 148m multi-programme members worldwide with a £14.7bn annual fee pool; SOM of 16m UK & US targeted users representing £237m ARR at 15% paid conversion and £99/year. The deck also cites a $500bn alliance member spend pool with $250bn booked elsewhere at 50% share of wallet.
Vision & Mission
Vision
Our vision is to turn loyalty into an intelligence platform helping travellers maximise status and rewards while giving banks and airlines forward-looking insight into where loyalty demand is moving, reshaping how co-branded credit cards are built across a $100B industry.
Mission
Our mission is to simplify the complex world of airline loyalty helping travellers make smarter, more rewarding travel decisions while unlocking data-driven intelligence that helps airlines and banks build better loyalty programmes and co-branded credit cards.
Product
Key Features
- 1
Programme optimisation
Helps travellers determine whether they are in the right frequent-flyer or loyalty programme.
- 2
Flight optimisation
Compares fare and earning options before booking or crediting a flight.
- 3
Smarter Advisor
Premium advisor that identifies personalised earning and benefit opportunities.
- 4
Goal and progress tracking
Tracks and forecasts progress toward travel goals.
- 5
Points earning and redemption optimisation
Helps travellers earn more points and make points go further.
- 6
Frequent flyer and hotel programme optimisation
Optimises across airline and hotel loyalty programmes.
Team
Core Team
Ex Expedia, Perk, Sabre, Direct Travel. Perk $20m-$100m, Egencia $300m-$1bn. Launched new travel products to market globally.
Helped businesses reach 1m ARR. Growth, operations and commercial execution.
Pablo Casado
CTO
Helped businesses reach 1m ARR. AI and data experience at Walmart and Mercado Libre.
Stefan Radovic
Data Scientist
Ex Hopper.
Tasha Folks
Head of UX
Oman Air, Ragusa Express, Snowfall and Etihad.
Media Coverage
Interested in Travel Smarter?
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