Viewpoint Ventures is a US-based venture capital firm investing in tech-enabled platforms serving producer-led markets—industries where customers buy from trusted experts such as insurance agents, financial advisors, real estate agents, mortgage originators, lawyers, and other independent professionals. The firm focuses on companies building operating systems, digital infrastructure, and marketplaces that empower these producers, targeting markets that represent approximately 20% of the US economy. Viewpoint's portfolio companies collectively serve over 60,000 agents, advisors, and business owners, anchoring more than $1 billion in annualized revenue and $10 billion in customer spend. The firm runs concentrated portfolios and takes a hands-on approach, leveraging the team's deep operating experience in insurance, wealth management, and producer-led verticals. Led by Drew Aldrich, who has over ten years of VC experience including roles at American Family Ventures and AXA Venture Partners, Viewpoint also operates an Industry Network connecting founders with senior executives from insurance and financial services.

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