Iterative is an accelerator founded by serial entrepreneurs Hsu Ken Ooi and Brian Ma, both of whom previously built Decide.com (acquired by eBay in 2013) and Weave (YC S14). The firm invests $150K–$500K for roughly 10–15% equity in early-stage startups—often just weeks old—and runs two 12-week cohorts each year, primarily focused on Southeast Asia. Each batch begins with a four-day in-person orientation, after which the program operates remotely, culminating in a Demo Day in front of curated investors. Iterative is sector-agnostic and backs founders at all stages, from idea to revenue-generating companies. The partners emphasize hands-on product iteration, fundraising process, and pitch development, drawing on their experience raising over $100M from a16z, Index Ventures, and other top Silicon Valley investors. Portfolio companies include Issa, Ula, Go Zayaan, and 1Export, with graduates raising follow-on rounds from Sequoia, Lightspeed, and other leading funds.

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